Woops! In The News

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Small Business Trends

July 24, 2019

“Woops!, a French macaron company, is putting a new spin on this international treat”

Thrive Global

“Tips From The Top: One On One With Tal Avivi, co-founder of Woops!, about her journey and best advice”


May 21, 2019

“Woops! featured as the top 14 franchise in America in 2019”

Good Morning America

“It is either national chocolate macaroon day or chocolate macaron day”

Entrepreneur – Franchise 500, 2019

“Woops! is ranked #26 in Entrepreneur’s 2019 top 500 Franchises.”

The Knot

“Talk about a sweet treat! These macaron towers by Woops are guaranteed to wow your guests no matter the wedding event.”


“Woops! live on QVC!”

ICSC logo


“N.Y.-based Woops! is opening dessert kiosks in malls across the U.S.”

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QSR Magazine

“Woops! Looks to Double Footprint by End of 2019”


“Woops! We created a Business
How lifelong friends accidentally created a booming bakeshop”

Tastemade Travel

“Guide to New York. 9 AM Start your day sweetly with macarons, coffee and wifi at the Bakeshop by Woops”

Food Network Magazine

“Special Mention in Food News”


“A glorious tower of macarons”


“However, many would argue that you won’t find the real thing outside of Paris. That is, of course, unless you visit Woops!”


“We look forward to spreading our love of macarons and other international desserts even further over the next several years and beyond,”


“The art of the macaron takes time, patience and diligence – it truly is an art form, one that Parisians have perfected over the centuries,” adds Chef Arbel


“For those looking to get a more in-depth look at how French macarons are created, artisanal bakery chain Woops! is launching new macaron workshops.”


“Not just another chain, but a third-place where locals can come and gather,”

Nation’s Restaurant News

“Woops! We had a business,”


“Woops, a New York-based bakery, opened last December at 79 Union St. at the Newton Center”


“I am excited to continue introducing Woops! to the Greater Boston community, which has been welcoming and receptive to us.”


“I am excited to introduce Woops! to the Salem community. Woops! is unlike anything in the area– it’s not just another chain,”


“You have to make sure that even if you don’t agree you know how to compromise, that is the only way to succeed.”

Tucson Foodie

“People feel comfortable and want to hang out here. They feel comfortable. It made my heart swell. We had imagined this and here it is.”


“The company may have started by accident, but Woops! has become the largest macaron business in the nation”

Tucson Business

“The macaroon…is shredded coconut mixed with egg whites. We like to call it the ugly cousin of the French macaron. The macaron, with one ‘o,’ is what we specialize in.”


“With white tiled floors and walls, little tables, and flowers decorating every hidden nook, Woops! should be a go-to for dream-chasing New Yorkers.”

Knoxville News Sentinel

“We decided that Knoxville was the perfect place. It’s the best thing we could have done.”

Pensacola News Journal

“It’s the biggest macaron event of the year and Woops! will bring the community together to spread their love of french macarons.”

Palm Beach Happening

“But the best part is that Woops! will be donating up to 20% of their sales that day to a local food bank to help fight hunger.”

Philly Grub

“Macaron Day is Tuesday, March 20th and Woops! is celebrating by offering one free macaron for the first 200 people at their boutique kiosks.”

Tulsa World

“Woops! will donate up to 20 percent of its sales to the Community Food Bank of Eastern Oklahoma.”

Digital Journal

“Woops! macarons are the most authentic outside of Paris and are handmade to perfection”


“Woops! will donate $1.00 to the Breast Cancer Research Foundation for every macaron box purchased.”

Tucson Foodie

“In honor of Breast Cancer Awareness Month, the shop on Main Gate Square will offer all 20 of their flavored macarons pink.”


“Everything is amazing, from the warm decor, fresh flowers almost every day, to healthy snacks and fat cookies!”

Hello Georgetown

“Nothing is more satisfying or heartwarming to us than creating a space in which people can connect, relax, and enjoy the “sweeter” side of life.”


“Giving back to our community in any way is what we pride ourselves in, and we are very grateful and blessed to have this opportunity,”


“They are always pleasantly surprised and say our macarons are as good as in Paris!”

Westchester Magazine

“They’re fancier and lighter than a cupcake, pie, or brownie, and packed with flavor.”

Charlotte Agenda

“Charlotte has hopped on the macaron bandwagon in a big way.”

Spoon University

“So what makes these macarons so special? Their macarons are inspired by “everyday moments” and unique experiences through travel.”

Arizona Daily Wildcat

“We wanted to create a relaxing space for students to hang out, study, go on dates,”

Tucson Weekly

“WOOPS! bakery is capitalizing on two of social media’s favorite things, food and decor.”

Tribeca Citizen

“It is at 93 Worth, and the 20-seat space has some of the highest ceilings and hugest windows of any Tribeca storefront. “

@bywoops on instagram

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