Our journey began in 2012 in the heart of New York City as four friends with a macaron pop-up shop at the Winter Village in Bryant Park. In the nine weeks of that holiday season, we couldn’t keep up with the lines out the door. And before we knew it…Woops! We had a business!

Woops! has since opened kiosks and bakeshops all throughout the United States. Our collection of sweets now includes over 20 macaron flavors and over 20 artisanal pastries, and our bakeshops also sell sandwiches, coffee, and tea. Our macarons are the most authentic outside of Paris and are handmade to perfection.

We make all of our macarons and the majority of our pastries in our bakery, which is proudly located in the Bronx, and import only the best from countries around the world, including Belgium, France, and the Netherlands. New York City is and will always be home to us, and the city’s diversity and many cultures continue to inspire us.

Nothing is more heartwarming to us than creating experiences in which people can connect, relax, and enjoy the sweeter side of life.

Find a Location

Find a Woops! boutique kiosk or bakeshop near you

@bywoops on instagram

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